After much anticipation, Pure Taqueria Columbus has finally opened! Before opening to the public, we celebrated this exciting time with the friends and family members of our Pure Team! For the first time we shared our favorite things about Pure with Columbus: Fresh Ingredients, Amazing Margaritas, Personable Service, Handmade Tortillas… and Tres Leches (of course). Now, more than a week after opening, we’re feeling incredibly fortunate for the support this community has provided us with. Thank you for your enthusiasm, anticipation, and love for this company and for our Team! We can’t wait to see where this journey takes us!
Read MoreEvery so often our PURE Team has the opportunity to visit the Herradura Hacienda in Jalisco, Mexico to handpick the next barrels of Herradura Double Barrel Tequila for Pure. While the Double Barrel didn’t start as the star margarita, it has become one of our best-selling top-shelf margaritas over the years ultimately making us the top seller of Herradura east of the Mississippi!
Read More“Pure’s in my blood, at this point. I’ve been at PURE almost as many years as I haven’t and I’ve seen it change a lot for the better and really grow over the years.”
Guillermo has been with Pure nearly since it’s creation. Throughout the years, he’s worked his way from line-cook to area manager to proud owner. Take a look at his journey and get to know one of Pure’s longest-running employees.
In the words of Big Ed (an Alpharetta regular), “Elizabeth has turned out to be a very good bartender. She doesn’t sit around and bulls**t. She is constantly busy and always moving.
She stands out among the rest.”
Get to know Igne, a loyal Team member at Woodstock! She’s been with our PURE team for 5 years and has got the sweetest heart- no wonder our Team loves her!
Read MoreOne of the great traditions here at PURE taqueria is our annual Pavo Cup that takes place every Thanksgiving morning. Our team joins us from all over Atlanta, sporting their PURE's jerseys, some having prepared for months ahead, training on the nights and weekends.
Read MoreGeneral Manager of PURE Roswell, Cinthya is determined, has a heart for PURE, and is an expert salsa dancer!
Read MoreA hard-working server at Pure Brookhaven, Emily is originally from Ohio and has been impressing Pure Guests for almost 3 years now. She’s got a mean eye for finding four-leaf clovers and is well-known at Pure Brookhaven as “Penny Lane”.
Read MoreA dedicated busser at Inman Park, Derron has been making Guests smile for about a year now. He's passionate, funny, and loves his job. We interviewed him to learn a bit more about him.
Read MoreGet to know Margarita this month! A loyal line-cook at Pure Duluth, she loves her job about as much as her employees love her!
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