Chris and Michele Sedgwick, long-time Alpharetta residents and successful restaurateurs, created PURE taqueria® to express their love of food through an authentic Mexican taqueria. Since 2005, PURE taqueria® has served creatively-authentic Mexican cuisine and margaritas in Alpharetta, Georgia. The original restaurant was built on the site of a 1920s Pure Fuel Oil station. Now a local institution and successful franchise, PURE taqueria® has seven locations in the Atlanta area and an eighth opening soon.