About us

Chris Sedgwick and Michele Sedgwick, long time Alpharetta residents and successful Atlanta restaurateurs, were looking for a new way to express their style and their love of food.  They found the inspiration they were seeking  with their take on an authentic Mexican taqueria.  Hip, loud, sophisticated and fun, PURE taqueria®  has been serving up creatively-authentic Mexican cuisine and margaritas since its 2005 opening in Alpharetta, Georgia!

The original PURE taqueria®  opened in Alpharetta, Georgia at the site of an abandoned 1920’s era Pure Fuel Oil station. The small stone building on the corner (now used for storage) was part of the original gas station, but the main restaurant was built from scratch, with Chris and Michele designing, decorating and doing much of the construction themselves.  Since 2005, PURE taqueria® has grown into a local institution, and a successful franchise company with seven locations in the ATL!