OUR STORY

PURE taqueria® began in 2005 in Alpharetta, Georgia, on the site of a 1920s Pure Fuel Oil station. Founded by Chris and Michele Sedgwick, the concept was inspired by their love for authentic Mexican cuisine and vibrant, welcoming spaces. What started as a single restaurant has grown into a successful franchise with multiple locations across the Southeast, all staying true to the original mission: serving bold, scratch-made flavors, handcrafted margaritas, and an unforgettable dining experience.